Category: Marketing

  • What is Digital Asset Management Software (DAM)?

    What is Digital Asset Management Software (DAM)?

    Digital asset management system is used for effectively retrieving, storing and organizing all digital marketing assets of a company. With businesses becoming more operational on the digital marketing platform, they are putting a lot of digital information in the form of videos, images, animations, podcasts and other multimedia content. So, they require the best digital…

  • 15 Best Free Email Marketing Tools in [c_y] for Successful Campaigns

    15 Best Free Email Marketing Tools in [c_y] for Successful Campaigns

    Email marketing! I’m pretty sure you’ve heard of it. In fact, I’m ready to bet that you’ve used email marketing in pursuit of boosting your business’ presence in the virtual market; one time or the other with varying results. How Free Email Marketing Software Helps Small Businesses? In layman’s term, email marketing software is a tool…

  • Common things to Keep in Mind While Buying Software Online

    Common things to Keep in Mind While Buying Software Online

    In today’s competitive economy, most of the business operations rely on software. It is essential to zero-in the software that has all the features you need to run your business. However, there is a huge array of business software and each software will entice you! As such there are no hard and fast rules for…

  • How to Start a Successful Online Store: Key Steps

    How to Start a Successful Online Store: Key Steps

    Once you have taken a decision to start your ecommerce business, the process of setting it and launching can be confusing. A lot of decisions are to be made and proper steps are to be taken to maintain profitability. The challenge is not to get your online store running, it is about attracting visitors and…

  • What Points to Consider Before Setting Up eCommerce Store?

    What Points to Consider Before Setting Up eCommerce Store?

    Since the past few years, e-commerce has gained a lot of popularity. Hordes of new ecommerce stores spring up every now and then. Due to low barriers to entry and opportunity to earn profit, developing an online store is not difficult. Setting up an online store provides access to the global market, with less overheads…

  • Advantages of eCommerce Software for Retail Business?

    Advantages of eCommerce Software for Retail Business?

    The shopping habits of the shoppers of recent times are changing rapidly. Their habits are influenced by a lot of factors including online reviews and the online presence of the brand more than ever. This has made retail businesses of all sizes open an eCommerce store. Unlike physical stores, online stores are open 24/7, thus…

  • Six Common Mistakes Every E-Commerce Business Must Avoid

    Six Common Mistakes Every E-Commerce Business Must Avoid

    Today’s global online community’s most exciting space is E-commerce and India’s growing start-up economy is riding on this space. Indian start-ups saw $3.5 billion investment across over 815 deals between Q1-Q3 2016. However, it’s a long way ahead for this online industry because of many roadblocks obstructing the overall growth. Online E-commerce infrastructure and practices…

  • IBM Verse – Your Complete Email Management Solution

    IBM Verse – Your Complete Email Management Solution

    As the world goes digital, way to communicate has taken a revolutionary turn. With the advent of a huge arena of email management solutions, it has really been arduous to choose wisely amongst the available choices for mailing solution or mail management. IBM Verse : The Next Gen Email Management Solution Innovative cloud-based solutions had…

  • Want To Boost Your Sales? ECommerce Is The Way

    Want To Boost Your Sales? ECommerce Is The Way

    Choosing an E-commerce platform to set up your online venture, here is what you need to know… In recent years, startups are emerging at a revolutionary pace in India, fueling innovation. Some of these startups have attracted more FDI than China in 2015, as reported by the Financial Times (FDI Intelligence unit). The young and…