Tag: crm strategy

  • How Can CRM Help with Your Customer Retention Strategies

    How Can CRM Help with Your Customer Retention Strategies

    An unspoken rule that all successful businesses follow is that the customer is always right! But ask yourself honestly, how many customers feel that the service or product they have opted for is right for them. In a study conducted by Microsoft, it was found out that almost 60 percent of customers will switch brands…

  • What are the Reasons CRM Adoption Fails and How to Implement

    What are the Reasons CRM Adoption Fails and How to Implement

    As the year is approaching its end, you must be eyeing your favourite clients to give a major boost to your revenue, just the way they did it the last year and the year before that. What if the biggest slice of your revenue pie walks away from you this time? You may think that…

  • [Infographic] Membership Engagement – What’s the Top [c_y] Goal?

    [Infographic] Membership Engagement – What’s the Top [c_y] Goal?

    Top [c_y] Goal – Increasing Member Engagement Top 3 key major challenges 40% – Multiple databases and silos of information 36% – Inadequate membership management system and website integration 30% – Inadequate online member self-service options 1. The sector is measuring member engagement through open rates, click-throughs and website views but it is recognized that…

  • 7 Easy Steps to Plan CRM Software Implementation

    7 Easy Steps to Plan CRM Software Implementation

    A research by Cap Gemini Ernst & Young states that 70% of CRM initiatives fail to achieve their expected objectives. Another research by Meta Group highlighted that maximum businesses are unable to show a positive return on CRM. While the researches show that CRM majorly doesn’t become fruitful for a business, the need of the hour is…