Tag: customer relationship management

  • What’s Holding Back Start-ups in India from Business Scale Up?

    What’s Holding Back Start-ups in India from Business Scale Up?

    After a gruelling cultural shift and several government schemes such as skill India and Digital India, the country has earned the tag of being the entrepreneurship hub and has attracted handsome investments from across the globe. Afterall, who can forget Walmart’s humongous investment into Flipkart? But as this peak success plateaus, concerning issues are coming…

  • Difference Between CRM and Marketing Automation Software

    Difference Between CRM and Marketing Automation Software

    Are CRM and Marketing Automation Software Same? Many people believe that CRM and marketing automation are just two sides of the same coin. They are probably guided by the notion that both these systems utilize the same type of information – Customer details, buying patterns and preferences. However, apart from the overlap in terms of…

  • What are the Reasons CRM Adoption Fails and How to Implement

    What are the Reasons CRM Adoption Fails and How to Implement

    As the year is approaching its end, you must be eyeing your favourite clients to give a major boost to your revenue, just the way they did it the last year and the year before that. What if the biggest slice of your revenue pie walks away from you this time? You may think that…

  • Need of Software in a Travel Company in [c_y]

    Need of Software in a Travel Company in [c_y]

    Planning to start your own travel company? With so many travel companies out there, sustaining the competition isn’t easy. Moreover, in this epoch of digitization, having online presence is important as more and more people prefer getting things done online, be it purchasing a mobile phone or making travel bookings. However, just by having a…

  • 7 Easy Steps to Plan CRM Software Implementation

    7 Easy Steps to Plan CRM Software Implementation

    A research by Cap Gemini Ernst & Young states that 70% of CRM initiatives fail to achieve their expected objectives. Another research by Meta Group highlighted that maximum businesses are unable to show a positive return on CRM. While the researches show that CRM majorly doesn’t become fruitful for a business, the need of the hour is…